Most businesses waste their yearly strategy sessions (if they even do one) by going through the same, limited routines. “How did we do this year? Good? Are we going to do better next year? Great.”
The Costco Membership Card has become a right of passage for most people. This quiet giant of a company has become an 800-pound gorilla in the retail space, capturing a significant market share, and outpacing all of its competitors.
How much is the lack of a brand strategy costing you? Do your customers really know who you are and what you do? Do people know why they need your company? How many potential customers are not purchasing your product? Is the lack of unity on your team making it difficult to get work done? Are people excited to be a part of what you are doing?